Manicure/pedicure product marketer Barielle has scored a distribution agreement with CVS/pharmacy for an eight-SKU assorted line for nails, hands and feet at select stores nationwide.
 
“By having a national presence in CVS/pharmacy, Barielle is now available to the one-stop beauty shopper who desires prestige-quality nail products for an at-home or in-salon regimen,” said Mark Pollock, president of Barielle.  

CVS/pharmacy will offer a variety of Barielle’s leading products, including treatment lacquers and creams designed specifically for nails and cuticles, as well as moisturizers for hands and feet.  Barielle’s classic Nail Strengthening Cream—the brand’s first product to launch over 35 years ago—will be part of the line-up, as well as nail-supporting treatment lacquers including Fortifying Nail Builder, Instant Liquid Nail Hardener and No Chip Speed Dry.  Targeted treatments include Extra Gentle Cuticle Minimizer and Fungus RX.  Total Foot Care Cream and Professional Protective Hand Cream, in convenient, travel-approved sizes, will round out the range.

“CVS/pharmacy is committed to offering the best beauty selections from around the world, and our mix of beauty brands will be enhanced through the inclusion of Barielle’s line of products,” said Sherry Saffert, divisional merchandise manager for beauty, CVS/pharmacy.